<?xml version="1.0" encoding="UTF-8"?>
<question>
  <body>We're looking to get some positive press and spread the word of Chuwe through mainstream channels. A question on &lt;a href=&quot;http://news.ycombinator.com/item?id=545869&quot;&gt;hackernews&lt;/a&gt; put it pretty well: &quot;How do you get your press?&quot;

But we'd like to get some more personal feedback. For those of you who know Chuwe, how should we pitch our services? What should we include in our standard press-kit about Chuwe? Once we've written a compelling introduction, how should we disseminate the information?

Of course, with an increase in small-business and entrepreneurship, we could position ourselves as the new go-to for immediate answers to difficult questions, which could go well with many articles.

We've never done this before, so any tips, guidelines, and suggestions are very much appreciated - especially those tailored to Chuwe! Thanks!</body>
  <created-at type="datetime">2009-04-04T05:43:28Z</created-at>
  <id type="integer">42</id>
  <title>How should we write an effective press-kit?</title>
  <updated-at type="datetime">2009-04-04T05:43:28Z</updated-at>
  <user-id type="integer">2</user-id>
  <vote-count type="integer" nil="true"></vote-count>
</question>
