Blogs seems to have become a critical aspect for online companies - they help whip up a loyal userbase by providing a personality and human face(s) for the company. I've always been a bit anal-retentive about things like spelling, grammar, capitalization, etc, lots of adjectives and flourishes. But after reading posts like http://blog.box.net/?p=737 vs http://status.aws.amazon.com/s3-20080720.html, I realize that blogs written in a sanitary, "professional" manner seem to be lacking any of the personality a blog usually has. How do you write your blog posts? Do you check it carefully for spelling/grammar, do you make sure not to put in too much info, or do you throw caution to the wind and just use your blog as a stream-of-consciousness with minimal filtering? Thanks! 2009-02-27T19:41:38Z 1 2009-02-27T19:41:38Z 2